SEO/GEO Manager (f/m/d)

The SEO/GEO Manager role at Endress+Hauser Group Services in Reinach, Switzerland, focuses on enhancing the company's visibility across various search and AI platforms. The company specializes in measurement and automation solutions, aiming to improve how customers and AI systems discover, understand, and represent their offerings. The main day-to-day responsibilities include developing and evolving the global SEO and GEO strategy, building frameworks for discoverability, and defining standards for technical discoverability. This involves working with structured data, entity frameworks, and semantic relationships. The role also requires monitoring performance frameworks, conducting research, and staying updated on emerging practices in AI and search technologies. To qualify for this position, candidates must have a degree in Information Technology, Computer Science, Data Analytics, Digital Marketing, Business, Communications, or a related field, or equivalent professional experience. Several years of experience in technical SEO, GEO, or related disciplines, particularly in an international B2B environment, are essential. Strong expertise in technical SEO, structured data, and entity optimization is required, along with proficiency in tools like Google Search Console, Google Analytics, Semrush, and Ahrefs. Nice-to-have skills include experience with knowledge graphs, semantic technologies, and AI-powered retrieval systems. Fluency in German or another language is an advantage. The role offers a modern working environment with state-of-the-art facilities and a commitment to employee well-being and family-friendly policies. What the role asks for: - A degree in Information Technology, Computer Science, Data Analytics, Digital Marketing, Business, Communications or a related field, or equivalent professional experience. - Several years of experience in technical SEO, GEO, search architecture, digital discoverability, semantic search or a related discipline, ideally in an international B2B environment. - Strong expertise in technical SEO, structured data, entity optimisation, information architecture, taxonomy design and authority-building strategies. - Experience designing and implementing structured data, semantic content models and entity-driven optimisation approaches. - Proficiency with tools such as Google Search Console, Google Analytics, Semrush, Ahrefs, Screaming Frog, Sistrix or similar platforms. - Fluency in English. - Experience with knowledge graphs, semantic technologies, ontology design, graph-based data models, AI-powered retrieval systems, information-retrieval concepts, APIs, data modelling, automation or technical implementation projects (nice to have). - Fluency in German or another language (nice to have).