Marketing Acceleration & Excellence Associate Director

The position of Marketing Acceleration & Excellence Associate Director is based at Abbott, a worldwide health‑care organization that creates innovative products and services to improve people's physical, emotional and social wellbeing. Within the Established Pharmaceuticals (Branded Generics) division, the company supplies reliable medicines to millions of patients across fast‑growing markets such as Latin America, Asia‑Pacific, India and other emerging regions. In this role you will steer the shift of the marketing function toward a technology‑driven, data‑centric model that can deliver tailored customer interactions at large scale. You will craft a multi‑year plan that embeds artificial‑intelligence tools, automation and advanced analytics into everyday marketing work, redesign workflows together with global and local brand teams, and launch pilot projects that test autonomous agents, digital twins and content‑generation platforms. You will also build a modular CRM/CDP stack, create a centralized analytics architecture for outcome tracking, and embed continuous intelligence to orchestrate campaigns automatically. The job calls for a senior professional with extensive experience in large, matrix‑structured pharmaceutical or CXO environments. Candidates should have at least twelve years of relevant background, including five years leading digital or MarTech transformation initiatives. A master's degree or MBA focused on life sciences, technology or marketing is preferred. Proven expertise with marketing technology suites such as Salesforce, Veeva or Adobe, as well as familiarity with generative AI, data‑lake architectures (e.g., Synapse, Delta Lake) and AI‑human workflow design, is essential. Knowledge of AI‑enabled measurement, marketing automation, and data‑privacy regulations (GDPR, HIPAA) together with an agile mindset is also required. Experience in emerging markets and prior exposure to the pharmaceutical sector are advantageous but not mandatory. The role sits within a global headquarters team that collaborates closely with integrated marketing, IT, compliance and executive leadership, offering the chance to influence a worldwide transformation agenda. The environment values a proactive, "can‑do" attitude, cross‑functional teamwork and a focus on delivering measurable impact through innovative, customer‑centric solutions. What the role asks for: - Master's/MBA in life sciences, tech or marketing - 12+ years in large‑matrix pharma/CXO setting - 5+ years leading digital/MarTech transformation - Experience in emerging markets (nice‑to‑have) - Pharma background (nice‑to‑have) - Proficiency with Salesforce, Veeva, Adobe platforms - Skills in GenAI, Synapse, Delta Lake, AI‑human workflows - Knowledge of AI, marketing automation, GDPR/HIPAA compliance - Agile methodology experience