Marketing Lead, FA

The Marketing Lead, FA at biibhr, is responsible for developing and executing the company's financial-services marketing strategy. This includes planning campaigns, creating content, and analyzing performance across various channels. The role involves close collaboration with product, sales, and compliance teams to turn market insights into effective go-to-market initiatives. The main day-to-day responsibilities include overseeing campaign planning, content creation, and performance analytics. The role requires strong leadership skills to drive these activities and ensure they align with the company's goals. The must-have requirements for this role include at least 5 years of B2B marketing experience in the financial sector, proven expertise in data-driven campaign optimization, and fluency in English and German. Strong leadership skills are also essential. What the role asks for: - 5 years of B2B marketing experience in the financial sector - Proven expertise in data-driven campaign optimization - Fluency in English - Fluency in German - Strong leadership skills