Global Head of CRM (m/w/d)

Chopard, the celebrated Swiss maison renowned for haute‑horlogerie and haute‑joaillerie, is looking for a Global Head of CRM. The position will steer the brand's next phase of customer‑centric evolution, turning data into strategic insight and ensuring a seamless luxury experience across every touch‑point. Reporting directly to the Chief Digital Officer, the leader will embed CRM as a core business capability throughout the organization. Day‑to‑day, the role will shape and implement a worldwide CRM roadmap that aligns with commercial priorities. It will involve translating client behaviour and purchasing trends into actionable segmentation, targeting and profiling initiatives, and driving personalised journeys both online and in‑store. Close collaboration with Retail, Marketing, Digital and regional teams will be required to turn insights into measurable revenue growth, while overseeing the governance, data quality and performance metrics of the CRM function. The incumbent will also manage external partners, coach a global CRM team and ensure that CRM tools and platforms continuously evolve to meet luxury‑industry standards. The position demands a senior‑level background of at least ten years in CRM, customer engagement or loyalty programmes, with a proven record of scaling global operations and delivering quantifiable results. Deep knowledge of Salesforce and other CRM platforms, together with strong competence in data‑analytics solutions, campaign execution and customer segmentation, is essential. Fluency in both French and English is non‑negotiable, and candidates must hold Swiss, EU or EFTA citizenship or possess a valid Swiss work permit. A solid grasp of the Chinese and broader Asian CRM landscape is considered an added advantage, as is the ability to inspire cross‑functional collaboration and champion a client‑first mindset across the Maison. The role offers the chance to lead a dedicated global team, influence the brand's luxury client experience worldwide, and contribute to a culture that values ethical, responsible luxury and family‑spirit values. What the role asks for: - 10+ years senior leadership in CRM or loyalty programmes - Deep expertise in Salesforce CRM platform - Proficiency with data‑analytics tools - Strong campaign management and segmentation skills - Fluency in French - Fluency in English - Swiss, EU/EFTA nationality or valid Swiss work permit - Good understanding of Chinese and Asian CRM ecosystems (nice‑to‑have)