Marketing Manager

Rocca, a luxury jewellery and watch retailer within the Damiani Group, is looking for a Marketing Manager to shape its brand identity and drive the boutique network’s growth. Reporting to the Chief Retail Officer for Rocca and aligned with the Group CMO, the role sits at the intersection of brand strategy and retail execution. The daily work involves crafting a clear brand story and visual language, then turning that into a comprehensive guide that informs store displays, events, digital content and client communications. The manager will design an annual schedule of marketing initiatives that supports sales targets, new launches and key customer moments, while adapting national plans for local markets as the brand expands internationally. Coordination spans events, visual merchandising, social platforms, CRM programmes and e‑commerce, requiring brief creation, asset oversight and post‑campaign analysis. Close partnership with retail, sales and partner houses such as Rolex and Cartier ensures co‑marketing plans respect each brand’s identity while advancing Rocca’s objectives. Candidates need six to ten years of experience in marketing, brand management or retail promotion, preferably in luxury, fashion, jewellery, watches, beauty or hospitality. The ideal profile holds a current Marketing Manager title or is a senior brand professional ready to lead a two‑person team. Proven ability to shift between high‑level strategy and hands‑on delivery, deep knowledge of 360‑degree activation