CRM SPECIALIST (BADEN-SWITZERLAND)

Gaming1 is expanding its Marketing team and seeks a CRM Specialist for its Baden‑based 777.CH brand. The company operates an online casino and poker platform and aims to strengthen its customer‑lifecycle strategy across all digital touch‑points. In this role you will design, launch, monitor, fine‑tune and evaluate promotional campaigns for casino and poker products. Daily tasks involve collaborating with lifecycle strategists, the Promotion crew and external game providers to coordinate offers, visual assets and marketing support for new releases. You will also manage manual promotions, apply campaign adjustments, process complaints from customer service or partners, and keep the 777.CH website's CMS up‑to‑date, handling quality checks and bug fixes. Regular reporting, data analysis and recommendation of improvements are essential to meet the annual performance targets. The position requires at least three years of professional CRM experience, preferably within an online casino environment. Proven use of a CRM system, Optimove is mentioned as a strong advantage, is expected, together with a solid grasp of CRM tactics and the ability to work across multiple channels such as email, SMS and web or push notifications. The candidate must be analytical, highly organized and driven to optimise outcomes through both quantitative and qualitative insights, while keeping the player experience at the core of every action. Fluency in German and English at a business level is mandatory, and knowledge of French is considered a plus. The role is based in Baden, Switzerland, offering the chance to influence a large player base and work closely with both internal teams and external partners in a fast‑moving, innovative environment. What the role asks for: - Minimum 3 years CRM professional experience - Experience with a CRM platform (Optimove) - Good understanding of CRM strategies and practices - Experience with email, SMS, web/push notifications - Analytical and highly organized - Passion for customer‑centric optimization - Business‑level German and English - French language skills (nice‑to‑have)