Senior Expert Marketing Effectiveness and Performance 100% (f/m/d) - Zurich

The Senior Expert Marketing Effectiveness and Performance role at Julius Baer involves enhancing the effectiveness of advertising and marketing activities. Julius Baer is a leading Swiss wealth management group, focusing on serving sophisticated private clients globally. The company is headquartered in Zurich and operates in over 60 locations worldwide. The main responsibilities include defining campaign objectives, KPIs, and measurement frameworks. The role also involves measuring campaign effectiveness and ROI, generating actionable insights, and leading performance reporting and dashboards. Additionally, the position requires driving test-and-learn initiatives, continuous improvement, and influencing decision-making through evidence-based recommendations. Collaboration with marketing teams and agency partners is also a key aspect of the role. To qualify, candidates must have a Bachelor's degree in Marketing, Digital Media, Analytics, Business Administration, or a related field. Additional qualifications in Marketing Analytics, Data Science, Market Research, or Digital Marketing are beneficial. Fluency in English is required, with German being a plus. The role demands 8-10+ years of experience in marketing effectiveness, analytics, or performance marketing, with proven experience in building and institutionalising marketing effectiveness capabilities and developing measurement frameworks. Experience in measuring integrated campaigns and influencing senior stakeholders is also necessary. Nice-to-have skills include experience in financial services or premium brands. The role is based in Zurich, offering a global and stimulating work environment with a diverse team. The company values continuous learning and provides extensive career development programs. What the role asks for: - Bachelor's degree in Marketing, Digital Media, Analytics, Business Administration or a related field - 8-10+ years in marketing effectiveness, analytics, or performance marketing - Proven experience in building and institutionalising marketing effectiveness capabilities - Proven experience in developing measurement frameworks - Experience measuring integrated campaigns - Ability to influence senior stakeholders - Fluency in English - German is a plus