Marketing Manager Partner Markets Europe (m/f/d)

As a Marketing Manager Partner Markets Europe at RATIONAL, you will shape and deliver market‑specific marketing concepts and communication tools for the company's European partner network. Working independently yet closely with a diverse, cross‑functional team, you will help translate RATIONAL's global brand into locally relevant actions that drive partner success and customer satisfaction. Your daily work will involve analysing country‑level market data and target‑group trends, then adapting centrally created marketing assets to each market. You will design and launch digital communication measures aligned with the global Digital Strategy, expand marketing automation, and refine the Customer Lifecycle Journey. Coordination of local media plans, selection and organisation of trade fairs, and the preparation of reports, statistics and annual budget plans will also fall under your remit. In addition, you will lead project‑based initiatives, share best practices across regions, and support the implementation of the Partner Regions strategy while maintaining a strong link with Central Marketing. To succeed in this role you should hold a degree in business administration or marketing and bring at least five years of experience marketing complex, explanation‑driven products. A solid background in digital marketing, including social‑media management, is essential, as is proven experience in sales, international environments and project management. You need to be proactive, innovative and customer‑focused, with excellent presentation skills and a confident, persuasive demeanor. Fluency in written and spoken English is required, and you must be ready to travel across Europe for roughly 30‑50 % of your time. The position offers the chance to work in a collaborative, multicultural setting with colleagues spread across Europe. RATIONAL values diversity and encourages applicants from all backgrounds. While German language skills are not mandatory, they are considered an advantage and can help you integrate more smoothly with local teams. What the role asks for: - Degree in Business Administration or Marketing - Minimum 5 years marketing experience for complex products - Very good written and spoken English - Digital marketing and social media expertise - Experience in sales, international environment, project management - Proactive, customer‑focused mindset - Willingness to travel 30‑50 % across Europe - Nice‑to‑have: German language skills