Trade Marketing Director

The Trade Marketing Director will shape Guess's EMEA trade‑marketing strategy for the wholesale channel, ensuring that brand positioning and commercial goals are reflected in every market. The role sits at the intersection of Sales, Marketing, Merchandising and external partners, acting as the strategic link that guarantees a unified brand experience across all wholesale partners. Day‑to‑day, the director will design and roll out end‑to‑end trade‑marketing plans, lead seasonal campaigns and product launches, and support visual‑merchandising guidelines that respect both global brand standards and local market nuances. They will set and track KPIs such as sell‑out, ROI and brand visibility, create compelling selling stories and tools for the sales force, and oversee the production, budgeting and timely delivery of POP materials. Coordination with agencies, vendors and cross‑functional teams ensures consistent execution, while monitoring stock, logistics and digital platforms keeps the trade‑marketing ecosystem running smoothly. The position requires a solid background in trade or retail marketing, especially within fashion or lifestyle brands. Candidates must have at least eight to ten years of relevant experience, a proven record of leading teams and managing cross‑functional projects, and deep knowledge of wholesale dynamics, visual merchandising and brand positioning. Strong communication and stakeholder‑management abilities, a data‑driven analytical mindset, fluency in English and advanced skills with Microsoft Office are essential. Guess offers an international, fresh and dynamic work environment that emphasizes employee well‑being through health programmes, sustainable projects and a variety of arts, sports and social activities. The company provides training and development pathways, product discounts and a people‑first workspace that encourages growth and innovation in a competitive market. What the role asks for: - 8–10 years trade or retail marketing experience - Proven team‑leadership experience - Strong understanding of wholesale dynamics - Expertise in visual merchandising - Knowledge of brand positioning - Excellent communication and stakeholder management - Strong analytical mindset for data‑driven insights - Fluent English (C1 or higher) - Advanced proficiency in Microsoft Office tools - Additional language proficiency (nice‑to‑have) - Experience with digital platforms (nice‑to‑have)