Marketing Analytics Specialist 100% (f/m/d)

The Marketing Analytics Specialist role is part of Julius Baer's Digital Channels & Analytics team. Julius Baer is the leading Swiss private‑banking group, offering premium wealth‑management services to sophisticated private clients worldwide. The team's mission is to power the brand and marketing function with data‑driven insights, creating intuitive digital journeys and measurable business impact. In this position you will analyse customer journeys across public digital touchpoints, spotting trends, behavioural patterns and optimisation opportunities. You will monitor and evaluate marketing touchpoints, delivering actionable recommendations to boost engagement and conversion. Regular reports, dashboards and automated reporting solutions will be built using Adobe Analytics, Google Cloud Platform (BigQuery) and related sources. You will also consolidate data from multiple digital and offline channels to provide a holistic view of performance, translate datasets into business recommendations for operational teams, marketing stakeholders and senior leadership, and support data validation and A/B‑testing activities. The role requires a Bachelor's or Master's degree in Analytics, Statistics, Information Systems, Data Analytics or a related discipline, together with 2–3 years of experience in marketing analytics or a comparable analytical position. You must have proven experience analysing marketing performance across both digital and offline channels, and be skilled in developing dashboards and visualisations with Tableau and Power BI. A solid working knowledge of SQL and familiarity with cloud‑based platforms such as Adobe Analytics and BigQuery are essential, as are excellent written and spoken German and English. Additional assets include Python programming abilities, exposure to AI‑powered analytics and automation, and experience working with Scrum methodology and tools like Jira. Julius Baer offers an international, stimulating work environment with flat hierarchies, supportive leadership and a diverse team of highly motivated colleagues across more than 60 locations worldwide. The position provides the chance to influence brand‑building initiatives while developing advanced analytics capabilities in a leading wealth‑management institution. What the role asks for: - Bachelor's or Master's degree in Analytics, Statistics, Information Systems, Data Analytics, or related field - 2–3 years experience in marketing analytics or similar analytical role - Experience analysing marketing performance across digital and offline channels - Dashboard development and data visualisation using Tableau and Power BI - Working knowledge of SQL and cloud platforms Adobe Analytics and BigQuery - Excellent written and spoken German - Excellent written and spoken English - Python programming skills (nice‑to‑have)