Sr Manager Brand Experience Design (Retail & Events)

The role of Senior Manager Brand Experience Design (Retail & Events) at PMI involves creating unique and engaging experiences across various retail spaces, pop-ups, activations, and events. PMI is dedicated to delivering a smoke-free future, and this role is crucial in translating brand strategies and consumer needs into physical, immersive experiences. The main day-to-day responsibilities include leading design projects across different channels and markets, turning brand strategies into tangible experiences through ideation, sketching, and storytelling. The role also involves shaping briefs with stakeholders, adapting global brand assets to local cultures, and ensuring design quality and a strong consumer experience. Additionally, the Senior Manager will work with multidisciplinary teams and agencies to integrate various elements like environments, visual communication, and digital touchpoints. To qualify for this role, candidates must have at least 10 years of experience in retail, experiential, spatial, event, or environmental design within a global brand, agency, or consultancy. A strong portfolio showcasing creative thinking, spatial storytelling, and consumer-centric design is essential. Proficiency in 3D modeling and visualisation tools such as SketchUp, Rhino, AutoCAD, and Adobe Creative Cloud, including Illustrator, Photoshop, and InDesign, is required. Additionally, experience leading multidisciplinary teams and strong stakeholder management skills are crucial. Nice-to-have skills include experience with AI-enabled creative, visualisation, and ideation tools, as well as the ability to work across global teams, markets, and cultures. The role offers the opportunity to work in a dynamic, global organization with diverse teams, contributing to a significant industry transformation. What the role asks for: - 10+ years' experience in retail, experiential, spatial, event or environmental design within a global brand, agency or consultancy. - Proven ability to develop physical experiences from concept to implementation. - Strong portfolio showing creative thinking, spatial storytelling and consumer-centric design. - Ability to combine strategic leadership with hands-on creativity. - Experience leading multidisciplinary teams, agencies and specialist partners. - Knowledge of visual communication, graphic systems, layout and spatial storytelling, including adapting global assets for local relevance. - Proficiency in 3D modelling and visualisation tools such as SketchUp, Rhino, AutoCAD or equivalent. - Proficiency in Adobe Creative Cloud, including Illustrator, Photoshop and InDesign. - Nice-to-have: Experience with AI-enabled creative, visualisation and ideation tools.