Analyst/Senior Analyst, B2B Digital Marketing (Bangkok Based, relocation provided)

Agoda, a global travel platform that connects millions of travelers with hotels, flights and experiences, is looking for an analyst to join its B2B Digital Marketing team. The team creates and runs scalable marketing campaigns for partner channels and works closely with Commercial, Product, Data and regional Marketing groups. In this role you will experiment with ad structures, bidding and pricing on platforms such as Google, Bing, Tripadvisor and Trivago, adapt successful tests to new product features, and help roll out changes. You will also analyse large data sets, build predictive models to assess the impact of TV ads or pricing tweaks, and collaborate with product teams on implementation road‑maps. Additionally, you will design dashboards, extract insights, identify growth levers and present recommendations to stakeholders. The position requires a university degree in a quantitative discipline (e.g., computer science, mathematics, engineering, business or science) and strong written and spoken English. Candidates need at least two years of data‑focused experience gained in top‑tier consulting, investment banking, private equity or strategy roles within a fast‑growing tech company. Proficiency with analytical tools such as SAS, R, SPSS, Python, VBA, SQL and visualisation platforms like Tableau or Power BI is essential, as is the ability to act quickly, base decisions on evidence, take ownership and work independently with great attention to detail. Experience in digital marketing or e‑commerce, familiarity with A/B testing, solid presentation and negotiation abilities, and a collaborative mindset are considered advantageous. Agoda operates worldwide with offices in many major cities, offering a dynamic environment where data and technology drive daily decisions. What the role asks for: - Bachelor's degree or higher in a quantitative subject - Excellent verbal and written communication skills in English - 2+ years data crunching experience in top‑tier consulting - 2+ years data crunching experience in investment banking, private equity or strategy - Experience in one or more data analysis packages or databases - Ability to move fast and be efficient - Innate desire to take ownership, make an impact and influence outcomes - Excellent organizational skills, attention to detail and ability to work independently - Experience in digital marketing or e‑commerce (nice-to-have) - Experience with A/B testing and other testing metrics (nice-to-have) - Strong presentation and negotiation skills (nice-to-have) - Skills that foster collaboration and team spirit (nice-to-have)