Manager E-Commerce Content

The North Face EMEA is seeking a Manager E-Commerce Content to join their Digital Marketplace team in Stabio, Switzerland. The company is known for its iconic lifestyle brands, including Vans®, The North Face®, and Timberland®, and is committed to delivering innovative products and creating long-term value for its customers and shareholders. The Manager E-Commerce Content will be responsible for developing and executing the eCommerce content strategy across EMEA digital channels. This includes defining seasonal content priorities, storytelling frameworks, and content requirements aligned with commercial, merchandising, and brand objectives. The role involves leading the planning, creation, and publication of various types of content across all eCommerce touchpoints, such as Homepage, PLPs, PDPs, Editorial Hubs, and Landing Pages. Additionally, the manager will translate commercial, merchandising, and marketing priorities into actionable content plans that support demand generation and conversion. To qualify for this role, candidates must have at least five years of experience in eCommerce Content, Digital Merchandising, Digital Marketing, or related disciplines. Experience working within a global or multi-market eCommerce environment is essential. Candidates should have a strong understanding of content strategy, digital merchandising, customer journeys, and eCommerce best practices. Knowledge of CMS platforms, content governance, and digital content production workflows is also required. Fluency in English, both written and spoken, is a must. Nice-to-have skills include experience with SEO principles and content performance optimization, as well as the ability to leverage analytics and consumer insights to inform content decisions and measure impact. The role also requires excellent communication, organization, and project management skills, as well as the ability to manage and develop teams. The manager will need to operate effectively in a fast-paced, matrixed international organization and collaborate across various departments and external agencies. The position offers a dynamic and inclusive working environment with benefits such as an on-site gym, health and well-being initiatives, a 50% discount on all VF brands, a subsidized canteen, and complimentary hot drinks. The company is committed to fostering a culture of belonging based on respect, connection, openness, and authenticity. What the role asks for: - 5+ years of experience in eCommerce Content, Digital Merchandising, Digital Marketing or related disciplines. - Experience working within a global or multi-market eCommerce environment. - Strong understanding of content strategy, digital merchandising, customer journeys and eCommerce best practices. - Knowledge of CMS platforms, content governance and digital content production workflows. - Fluency in English, written and spoken.