Senior Manager, Marketing Strategy (Bangkok-based, relocation provided)

Agoda, a global travel platform that connects millions of travelers to hotels, flights and experiences, is looking for a Senior Manager, Marketing Strategy to head the marketing function for one of its most strategic partnerships. The role sits in Bangkok, with relocation support, and reports into the Performance Marketing team. You will own the partnership's full profit‑and‑loss, guide budget decisions across multiple channels and shape the overall marketing direction that drives both short‑term ROI and long‑term partnership health. On a daily basis you will lead a small team of two to three marketing specialists, set priorities and OKRs, and run performance reviews. You will design and execute the end‑to‑end marketing roadmap, oversee the full funnel, from metasearch and paid search to app marketing and emerging channels, and ensure rigorous experimentation and measurement. You will craft SQL queries to answer strategic questions, build dashboards, and translate insights into executive‑level recommendations. Regularly you will coordinate with partner marketing leaders, regional business development, and Agoda's commercial and product groups, presenting quarterly business reviews and steering multi‑workstream projects through detailed planning and governance. The position requires strong analytical and technical capabilities. You must be proficient in SQL, using it daily for complex joins and multi‑table analysis, and possess a solid analytical mindset that turns data into actionable recommendations. Comfort with marketing analytics tools such as Google Ads, attribution platforms and reporting dashboards is essential. Experience designing experiments and conducting statistical analysis is valued as an additional advantage. Working in a fast‑moving, data‑driven environment, you will influence both B2B partnership management and B2C performance marketing, navigating cultural nuances across markets. Agoda's diverse, 7,000‑person global team offers a collaborative culture where curiosity and innovation are encouraged, and the role provides a clear path to impact a multi‑million‑dollar partnership while growing your leadership profile. What the role asks for: - Proficient in SQL (daily use, complex joins) - Strong analytical thinking, data‑to‑action insight - Comfortable with marketing analytics tools (Google Ads, attribution, dashboards) - Nice‑to‑have: experience designing experiments and statistical analysis