Retail Marketing Manager

The Retail Marketing Manager role at MSC Cruises and Explora Journeys focuses on developing and executing retail activation strategies. The company specializes in cruise experiences, aiming to enhance guest engagement and drive commercial performance through various retail initiatives. The main day-to-day responsibilities include creating and managing the onboard retail activation calendar. This involves planning events, micro-events, brand animations, VIP experiences, and local initiatives. The role also entails developing and executing retail events, managing event logistics, and partnering with luxury brands to leverage their expertise and resources. Additionally, the manager will work on initiatives to increase boutique visitation, create activation plans around new products, and support clienteling initiatives for high-value guests. To qualify for this role, candidates must have at least seven years of experience in retail marketing, luxury events, client engagement, or experiential marketing. Experience within luxury retail, travel retail, hospitality, or premium brands is essential. Proven experience in creating and executing customer engagement initiatives and managing events, partnerships, and commercial activations is required. Experience working with luxury brands and VIP clientele is highly desirable. Nice-to-have skills include the ability to adapt activation strategies to regional opportunities and integrate destination storytelling into retail experiences. The role offers the opportunity to work closely with various teams, including Retail Leadership, Category Managers, onboard teams, CRM, Marketing, and luxury brand partners. The position is based in a dynamic environment with a focus on enhancing guest experiences and driving commercial performance. What the role asks for: - 7+ years of experience in retail marketing, luxury events, client engagement or experiential marketing. - Experience within luxury retail, travel retail, hospitality or premium brands. - Proven experience creating and executing customer engagement initiatives. - Strong experience managing events, partnerships and commercial activations. - Experience working with luxury brands and VIP clientele is highly desirable.