Associate Manager, Marketing Strategy (Bangkok Based, relocation provided)

The Associate Manager, Marketing Strategy role is part of Agoda, a global travel platform that connects millions of users to hotels, flights and experiences. Agoda belongs to Booking Holdings and operates with a culturally diverse team spread across many countries. The position sits within the Performance Marketing Team, which is known for its data‑centric approach and for building large‑scale programs that boost the lifetime value of customers. In this role you will design and run search‑engine campaigns, experimenting with ad copy, bidding tactics and structure on platforms such as Google, Bing, Baidu and Naver. You will also manage display advertising on social channels like Facebook, Twitter and Instagram, continuously testing and refining performance. A key part of the job is to turn the experimental data into actionable insights, building statistical models and dashboards that help account managers optimise spend and results. Success requires a solid quantitative background, typically a bachelor's degree or higher in computer science, mathematics, engineering or a related science from a reputable university. You must be fluent in English and have at least four years of experience in top‑tier management consulting, investment banking, private equity or strategy roles within a fast‑growing tech organisation. Proficiency with data‑analysis tools such as SAS, R, SPSS, Python, VBA or SQL, strong numerical reasoning, advanced Excel skills and a genuine intellectual curiosity are also essential. Experience in digital marketing and a history of academic research are considered valuable but not mandatory. The position is based in Bangkok and includes relocation assistance, offering the chance to work alongside a world‑class team of analysts, strategists and data scientists in a supportive learning environment. What the role asks for: - Bachelor's degree in quantitative field (e.g., CS, math, engineering) - Fluent English communication - 4+ years in top‑tier consulting, investment banking, PE or tech strategy - Experience with SAS, R, SPSS, Python, VBA or SQL - Strong numerical reasoning and intellectual curiosity - Advanced Excel proficiency - Nice-to-have: digital marketing experience - Nice-to-have: academic research experience