Founding Marketing Manager

Anthropos builds an Enterprise AI transformation platform that helps large organisations in energy, transport and technology sectors assess and develop workforce skills through AI‑driven simulations, labs, interviews and an academy. The company has a decade‑long history in the skills‑assessment market and is now relaunching with AI at its core, operating from its headquarters in Chiasso, Ticino. The Founding Marketing Manager will be the sole marketer at the company, reporting directly to the CEO and collaborating closely with the sales team. The role is hands‑on: you will design and execute demand‑generation campaigns aimed at senior HR and technology leaders, boost organic visibility on traditional search engines and emerging AI assistants, organise and run conferences, executive dinners and proprietary events, and shape all external brand touch‑points such as the website, blog, LinkedIn, email newsletters and sales collateral. You will also set up measurement frameworks, analyse performance data, prune ineffective tactics and scale successful ones, eventually codifying repeatable processes and helping to assemble a future marketing team. The ideal candidate treats marketing like a personal business, spotting opportunities and acting without waiting for approval. You must have several years of generalist marketing experience in startup environments, covering demand generation, content creation, events and product marketing, and you need to be extremely operational, delivering tangible results quickly and thriving on measurable outcomes. Daily, expert‑level use of Claude Code is a non‑negotiable requirement, as the company expects marketing output at a pace unattainable by conventional tools. Near‑perfect written and spoken English is essential because all communications target an international audience. The role is office‑based in Chiasso with one remote day per week, and relocation assistance is offered where possible. Beyond the core must‑haves, fluency in Italian is a plus, and the position suits someone who embraces the fast‑paced, high‑intensity nature of a startup, willing to work beyond a standard nine‑to‑five schedule. The team is small, global and highly experienced, many having previously built and exited a company in the same market. You will benefit from a direct line to the founder, a generous stock package, a salary of CHF 42,000–50,000, and access to cutting‑edge AI tools, including Claude Code and the company's own platform, plus a budget for any additional resources you need. What the role asks for: - Several years of generalist marketing experience in startups - Highly operational mindset, delivers results quickly - Expert user of Claude Code (daily) - Near‑perfect written and spoken English - Ability to work on‑site in Chiasso (one remote day per week) - Italian language proficiency (nice-to-have) - Comfortable with intensive, non‑9‑to‑5 workload (nice-to-have)