Consumer Activation Associate (m/f/d)

The Consumer Activation Associate role at JTI involves bringing brand ideas to life through real-world consumer experiences. The company specializes in creating memorable experiences for consumers, and the associate will be instrumental in executing projects from initial briefing to live performance review. This role is ideal for someone early in their career who is eager to learn, take on responsibilities, and grow through hands-on experience. The main day-to-day responsibilities include driving assigned activation projects from planning to evaluation, coordinating with agencies, suppliers, and internal stakeholders, and ensuring that projects stay within scope, timing, and budget. The associate will also be responsible for turning activation ideas into consumer-facing experiences, tracking budgets and KPIs, and providing clear recommendations based on data and consumer feedback. Additionally, the role involves contributing to various activation initiatives, spotting risks, and ensuring corrective actions are implemented. To qualify for this role, candidates must have 1–3 years of experience in marketing, consumer activation, events, project coordination, sales, trade marketing, or a similar commercial environment. A strong ownership mindset, proactive approach, and high standards for execution quality are essential. Candidates should also have commercial and analytical awareness, including confidence with performance tracking, Excel, and PowerPoint. Clear communication skills and the ability to work across functions and with external partners are crucial. Agency or supplier experience is an advantage. Nice-to-have skills include curiosity about AI tools and the ability to use them effectively. Additionally, a good command of a Swiss local language is beneficial. The role offers a dynamic environment with experienced colleagues and external partners, providing opportunities for quick growth and broad activation experience. The location, team, and conditions are notable for their supportive and inclusive work environment, with benefits such as a 40-hour workweek, at least 5 weeks of vacation, and various health and wellness perks. What the role asks for: - 1–3 years of experience in marketing, consumer activation, events, project coordination, sales, trade marketing or another relevant commercial environment. - Strong ownership mindset. - Proactive and solution-oriented approach. - Commercial and analytical awareness, including confidence with performance tracking, Excel and PowerPoint. - Clear communication and the confidence to work across functions and with external partners. - Fluent English. - Good command of a Swiss local language (nice-to-have).