Head of Marketing Switzerland

The Head of Marketing Switzerland will lead the launch and growth of a new automotive brand in the Swiss market, turning a zero‑emission vision into a tangible business. Reporting to senior management, the role is central to building brand awareness from the ground up and driving sales while aligning with the company's purpose of reconnecting humanity with nature through clean‑air transportation. Day‑to‑day duties include shaping and executing a regional marketing strategy that follows global guidelines, and working hand‑in‑hand with the European PR and Event team to roll out national events, advertising and digital campaigns. The role also manages public‑relations activities, maintaining relationships with press, agencies and social influencers, and oversees dealer marketing plans, providing guidance and support to local partners. Ongoing market research, competitor monitoring and post‑event analysis feed back into the planning cycle, while budget stewardship ensures efficient use of funds and maximises ROI. As the regional brand ambassador, the incumbent guarantees that dealer websites, signage and all marketing assets are correctly localized and comply with corporate identity standards, and takes on additional tasks assigned by the Country Manager to support growth. The position requires a university degree in Marketing, Sales or a related commercial discipline, solid experience in the automotive sector or branded retail products, and at least eight years of marketing‑management experience within the automotive industry. Candidates must demonstrate strong digital expertise, a customer‑oriented mindset, and excellent communication and interpersonal skills. The ability to prioritize, work proactively and manage time efficiently, combined with resilience, openness and a results‑driven attitude, is essential. Fluency in English and German is mandatory, and a clear commitment to the company's sustainability mission is expected. The role offers a performance‑based remuneration package that includes a KPI‑linked variable salary and, where applicable, a company car. Employees benefit from company‑wide team‑building events and the chance to be part of Europe's transition to zero‑emission transportation. The position is based in Switzerland, providing a dynamic, diverse environment where multilingual abilities, such as French, Italian, other European languages or Mandarin Chinese, are valued as additional assets. What the role asks for: - University degree in Marketing, Sales or related commercial field - Proven experience in automotive industry or branded retail products - Minimum 8 years in automotive marketing management roles - Strong digital marketing skills - Customer‑oriented mindset - Excellent communication and interpersonal abilities - Ability to prioritize, work proactively and manage time efficiently - Resilient and open‑minded attitude - Results‑driven, deadline‑focused, hands‑on approach - Fluent in English and German (mandatory) - Commitment to company's sustainability mission - Nice‑to‑have: proficiency in French - Nice‑to‑have: proficiency in Italian - Nice‑to‑have: other European languages or Mandarin Chinese