Digital Marketing Manager (f/m/d) / 100%

We are looking for a Digital Marketing Manager to join our internationally active fashion house, renowned for creating modern women’s apparel and accessories with clean architectural lines. Based in St. Gallen, you will become part of the Akris team, contributing to the brand’s growth in a creative and inspiring environment. In this role you will shape and run the overall digital marketing strategy, ensuring it aligns with commercial goals. Your daily work will involve planning, launching and fine‑tuning campaigns across paid social, Google Ads, SEO, email and other digital channels, while overseeing the budget and media spend. You will continuously monitor performance, improve ROI and conversion rates, and optimise the website, landing pages and the broader digital customer journey. Collaboration with content, sales, creative and other internal teams will be essential to keep messaging consistent, and you will also manage relationships with agencies, freelancers and other partners. Reporting dashboards, data‑driven insights and market or competitor analysis will support strategic decisions, and you will help steer the content and social media plans to reinforce brand objectives. The ideal candidate brings at least four years of hands‑on experience in digital or performance marketing, with a solid record of delivering multi‑channel strategies. Deep knowledge of Google Ads, Meta Ads, GA4, SEO, CRM/email marketing and digital analytics is required, as is the ability to turn data into actionable recommendations. Strong project‑management skills, budget ownership and experience coordinating external agencies are essential, together with excellent communication and a proactive, entrepreneurial mindset focused on measurable results. Experience in fashion, luxury, B2C, e‑commerce or international markets is also expected, and fluency in English is mandatory. A plus would be proficiency in German or Italian and prior agency work. You will join a dynamic, international setting where collaboration across functions is encouraged, and where your contributions directly influence brand visibility and growth. If you thrive in a fast‑moving environment and are eager to shape digital experiences for a leading fashion brand, we look forward to receiving your application. What the role asks for: - 4+ years digital marketing experience with proven multi‑channel strategy record - Proficiency with Google Ads, Meta Ads, GA4, SEO, CRM/email marketing - Excellent communication, proactive, entrepreneurial, hands‑on approach - Experience managing marketing budgets and external agencies - Experience in fashion, luxury, B2C, e‑commerce, international markets - English fluency (professional level) - German and Italian language skills (plus) - Agency experience (nice‑to‑have)