Marketing Lead, SMA

The Marketing Lead, SMA at a fintech scale-up will oversee the planning and execution of campaigns targeting small and medium-sized enterprises. This involves coordinating with various teams to create positioning, content, digital assets, and lead generation activities. The role focuses on daily tasks that drive performance and generate leads. The main responsibilities include developing and executing campaigns, managing cross-functional teams, and ensuring that all marketing efforts are data-driven and optimized for results. The ideal candidate will have a strong background in B2B marketing, with at least five years of experience, and expertise in demand generation and marketing automation tools like HubSpot and Marketo. Fluency in both English and German is required. Strong project management skills and a proven track record of delivering measurable ROI are essential. The role offers the opportunity to influence product positioning and work closely with senior leadership in a dynamic Swiss market. What the role asks for: - 5+ years of B2B marketing experience - Proven expertise in demand generation - Proven expertise in marketing automation (e.g., HubSpot, Marketo) - Fluency in English - Fluency in German - Strong project management skills - Proven track record of delivering measurable ROI