Sr Product Manager - Growth Marketing Enablement

Payward, the parent company behind Kraken and other financial platforms, is seeking a Sr Product Manager - Growth Marketing Enablement. The company has been building a modern and globally accessible financial infrastructure platform for over 15 years, aiming to advance an open, global financial system. Kraken, one of the world's longest-standing crypto platforms, offers a range of services including spot trading, margin, futures, staking, and OTC services. The Consumer Trading team is responsible for the mobile and web applications that allow clients to instantly buy, sell, and convert various assets. The Sr Product Manager - Growth Marketing Enablement will own the connective tissue between marketing and product at Kraken Consumer. This role involves defining the roadmap, intake model, and standards for how marketing and product teams collaborate. The position sits at the center of the acquisition funnel, focusing on improving conversion rates and unlocking new acquisition channels. Responsibilities include building product surfaces for paid social, search, affiliates, and offline campaigns, as well as shaping mobile acquisition strategies through in-product social, creator partnerships, and community engagement. To excel in this role, candidates must have experience owning the marketing product roadmap end to end. This includes designing and launching tailored campaign experiences, improving lifecycle messaging, and owning the incentives layer for new and returning users. The role requires a deep understanding of user psychology and UX thinking to identify and close gaps in the funnel. Additionally, candidates should be able to improve landing page and search performance, and build foundations for measurable paid and offline channels. Collaboration with marketing, design, engineering, and data teams is essential, as is defining and reporting on acquisition and reactivation metrics. Nice-to-have skills include a passion for crypto and a willingness to apply for roles where you don't fully meet the listed requirements. The role is based in a competitive corner of consumer fintech, where conversion craft and product quality are crucial. The team values diversity and encourages applications from individuals with unique perspectives and backgrounds. What the role asks for: - Experience in possessing the Marketing-Produkt-Roadmap - Ability to design and launch campaign experiences - Ability to improve lifecycle communications - Ability to possess the incentive layer for new and returning users - Ability to improve landing page and search performance - Ability to build product foundations that make paid and offline channels measurable - Ability to collaborate with Marketing, Design, Engineering and Data Teams - Ability to define and report acquisition and reactivation metrics