Social Media Lead, Kraken Pro

Kraken Pro, a leading crypto trading platform, seeks a Social Media Lead to enhance its online presence. The company, part of Payward, has been a pioneer in open finance for over 15 years, offering a range of financial services and products. Kraken Pro is known for its serious trading community, and the role aims to better reflect the platform's strengths through engaging social media content. The Social Media Lead will be responsible for creating and managing content across various platforms, including X and Telegram. This involves crafting platform-native content, engaging with the community, and maintaining a content calendar. The role also requires translating product updates into compelling narratives and ensuring all messaging is compliant and accurate. Additionally, the lead will track performance metrics and iterate based on insights to maximize impact. To excel in this role, candidates must have at least 3 years of experience in social media or content creation, preferably in fintech, crypto, or trading. A strong portfolio of successful social media posts is essential. High AI competency, speed under pressure, and the ability to create a range of content types, including copy, memes, and short-form videos, are crucial. Strong writing, editing, and communication skills, as well as a keen eye for detail and creativity, are also required. Nice-to-have skills include comfort with high-paced social channels and the ability to use tools like Figma or CapCut for content creation. The role is based in a dynamic environment where the team values diversity and inclusivity. Kraken Pro offers a supportive work culture and encourages applicants from diverse backgrounds to apply. What the role asks for: - 3+ years of experience in Social Media or Content, ideally in the field of Fintech, Crypto or Trading. - Strong portfolio of successful Social Media posts. - High AI expertise. - Ability to work quickly under pressure. - Strong writing, editing and communication skills. - Creativity and attention to detail. - Ability to create a variety of content, including Copy, Memes, Short-form videos, Diagrams and Threads.