Senior Brand Manager

The Senior Brand Manager at FIFA is responsible for driving the strategic direction and execution of brand initiatives for major sporting events, particularly the Tier 1 Men tournaments. FIFA is renowned for organizing some of the world's most iconic sporting events, and this role is pivotal in aligning these events with the organization's global vision and strategic goals. The Senior Brand Manager's daily tasks include developing and delivering comprehensive brand platforms and assets for tournaments. This involves collaborating with various internal and external stakeholders to ensure that the brand strategy is integrated with audience intelligence and market data. The role also entails managing the creation and delivery of high-quality brand assets, such as official marks, event looks, and brand manuals. Additionally, the manager will oversee the integration of brand partners across all activation channels and ensure brand consistency across all touchpoints. To excel in this role, candidates must have a proven track record in global brand management, preferably within large sports organizations. A university degree or equivalent in business, sports, or events management is required. Fluency in English and proficiency in Microsoft Office tools (Word, PowerPoint, Excel) are essential. Experience in leading brand development and strategic planning processes, as well as in partner rights delivery and event dressing operations, is crucial. A deep understanding of events branding and partnership rights delivery is also necessary. Nice-to-have skills include international experience in global sports events delivery and a strong entrepreneurial spirit with an innovative mindset. The role requires strong analytical skills, creativity, and the ability to manage multiple projects in a cross-functional collaboration. Excellent organizational skills, strong written and verbal communication, and the ability to travel as needed (30%) are also important. The role is based in Zurich, offering a dynamic and collaborative team environment with opportunities for professional growth and development. What the role asks for: - A university degree or equivalent in business, sports or events management. - Fluency in English. - Proficiency in Word, PowerPoint, and Excel. - Experience in a global brand management & brand delivery function, preferably in large sports organisations. - Proven experience leading brand development and strategic planning process. - Experience in partner rights delivery, event dressing operations. - Ability to travel as required (30%).