EMEA-APAC Sales Effectiveness Leader

Vylor, a leader in agricultural science, combines elite germplasm, advanced biotechnology, gene‑editing and molecular breeding to deliver trusted brands such as Pioneer®, Brevant® and Hoegemeyer®. Based in Versoix, Switzerland, the company is expanding its global footprint and seeks an EMEA‑APAC Sales Effectiveness Leader to turn strategic goals into measurable commercial results across Europe, the Middle East, Africa and the Asia‑Pacific region. The role is responsible for rolling out and continuously improving commercial systems and digital tools throughout the assigned territories. This includes working with country teams, global functions and IT to turn business needs into scalable solutions that boost execution, customer interaction, data quality and decision‑making. The leader also governs CRM, sales‑enablement, coaching, analytics and planning platforms, setting adoption targets and tracking benefits while steering change‑management initiatives to embed new processes. A core part of the position involves building a data‑driven culture within the commercial organization. The leader creates consistent performance frameworks, key performance indicators, dashboards and reporting standards, and collaborates with business‑insights groups to spot growth opportunities, diagnose performance gaps and evaluate the impact of commercial projects. Complex data is translated into clear recommendations for regional and country leadership, while common definitions and disciplined performance reviews are promoted. Territory planning and sales‑force optimisation are also central duties. The leader designs and deploys methodologies that improve customer coverage, resource allocation and overall productivity. Working with country leadership, they define sales‑force sizing, territory structures, segmentation strategies and activity‑planning frameworks aligned with business priorities. Best practices for call planning, account coverage and activity targets are established, and data‑driven insights are used to identify productivity gains. The role facilitates planning workshops and provides ongoing guidance to ensure plans become actionable field execution. Additional responsibilities cover sales‑force compensation, capability development, go‑to‑market excellence and commercial policy design. The leader offers expertise on compensation structures, ensuring they align with desired behaviours and performance outcomes, and continuously refines these programs. They set regional capability priorities, develop competency assessments, onboarding, training and coaching frameworks, and partner with local leads to address skill gaps. The role also drives the evolution of go‑to‑market models, customer and channel segmentation, lead generation and route‑to‑market optimisation, while collaborating with sales, marketing and finance to align resources with the most attractive opportunities. Finally, the leader steers the creation and improvement of commercial policy frameworks, working with finance, credit, legal and country teams to balance strategic goals, customer needs and risk management.