Senior Analyst, PPC (Bangkok Based, Relocation Provided)

Agoda, a global travel platform owned by Booking Holdings, connects millions of travelers with hotels, flights and experiences worldwide. The company's Performance Marketing Team is a data‑centric group that designs large‑scale marketing programs to boost the lifetime value of Agoda customers. As part of this team you will join a diverse, international workforce that values curiosity, technology and continuous learning. In this analyst position you will spend each day experimenting with ad structures and bidding strategies on partners such as Google, Bing, TripAdvisor and Trivago, adapting quickly to new product features and rolling out successful tests. You will also analyse the massive data generated by those experiments, building predictive models that estimate the impact of TV campaigns or pricing changes, and work closely with product teams to plan implementations. Additionally, you will create and maintain dashboards that visualise performance, extract actionable insights and present recommendations to stakeholders through clear, data‑driven presentations. To thrive in the role you must hold a bachelor's degree or higher in a quantitative field such as computer science, mathematics, engineering, business or a related science. You need at least four years of experience turning complex data into business value, gained in top‑tier consulting, investment banking, private equity or a fast‑growing global tech company. Proficiency with at least one data‑analysis language or platform, SQL, SAS, R, SPSS, Python or VBA, and familiarity with visualisation tools like Tableau or Power BI are essential. Strong written and spoken English communication skills, the ability to move quickly and make decisions grounded in objective data, and a natural drive to own outcomes and influence results are also required. Finally, you must be highly organised, detail‑oriented and capable of working independently. While not mandatory, experience in digital marketing or e‑commerce, a background in A/B testing and related metrics, and polished presentation and negotiation abilities are considered valuable additions. The role offers the chance to collaborate with top analysts, marketers and data scientists from around the world, providing a rich environment for professional growth. Agoda's global presence means you may work from any of its many offices, benefiting from a multicultural team and a culture that rewards data‑driven innovation. What the role asks for: - Bachelor's degree or higher in a quantitative discipline - 4+ years data‑crunching experience in top‑tier consulting or similar - Proficiency with SQL, SAS, R, SPSS, Python or VBA - Experience with Tableau, Power BI or similar visualization tools - Excellent verbal and written English communication - Ability to act quickly, decide using objective data - Strong ownership mindset and impact‑driven attitude - Experience in digital marketing or e‑commerce (nice-to-have)