Sr. Creative Designer (Performance Marketing) - Static & Motion

The Senior Creative Designer (Performance Marketing), Static & Motion will join Payward, the parent of Kraken and other fintech brands, to shape the visual language of Kraken Consumer and Krak. Payward has spent fifteen years building a modern, globally accessible financial‑infrastructure platform, while Kraken remains one of the longest‑running crypto exchanges, serving more than ten million users worldwide. In this senior individual‑contributor role you will conceive, produce and deliver paid advertising assets across a range of channels such as Meta, TikTok, YouTube, LinkedIn, Reddit and X. Your work will span static banners, 3‑D elements and performance‑oriented video cuts, with a strong emphasis on using generative‑AI tools to accelerate production. You will manage multiple workstreams simultaneously, adapt concepts to each platform's specifications, and iterate creative based on test results, collaborating closely with product marketing, compliance and regional teams to keep campaigns on brand and within regulatory limits. The position requires a proven track record in high‑volume performance creative. You must have at least five years of experience on an in‑house team or agency, preferably within fintech, crypto, gaming or another regulated sector, and a portfolio that showcases paid static work, full video cuts and AI‑generated pieces together with performance data. You need to be comfortable taking an idea from brief to a finished, multi‑market asset set, producing video from concept through sound‑designed final, and leveraging advanced generative‑AI video and image tools. Experience in a structured creative‑testing framework and fluency in the metrics that drive ad performance (thumb‑stop, hook, CTR, CVR, CPA, ROAS) are essential, as is strong copywriting that favors plain language over hype. Mastery of Figma and the Adobe Creative Cloud suite (After Effects, Premiere, Photoshop) is also required. The team operates in a fast‑paced, data‑driven environment where rapid turnarounds and several review cycles are the norm, yet attention to detail and regulatory compliance remain paramount. You will work alongside product marketers, performance marketers and regional leads, contributing to a culture that values internet‑native thinking, meme fluency and comedic timing. The role offers the chance to set the creative standard for paid static, mentor peers on AI‑enabled processes and influence the visual direction of a globally recognized crypto platform. What the role asks for: - 5+ years performance‑creative experience (in‑house or agency) - Portfolio with paid static, video cuts and AI‑generated work - Ability to produce performance video from concept to final cut - Advanced skills with generative AI video and image tools - Experience in structured creative‑testing programs - Fluency in key metrics (CTR, CVR, CPA, ROAS, etc.) - Proficiency in Figma and Adobe CC (After Effects, Premiere, Photoshop) - Strong copywriting instinct and plain‑language style