Product Manager, SMA

The Product Manager, SMA role at Biogen involves supporting the development and execution of global marketing initiatives for specific products, indications, customer segments, or disease areas. The company, Biogen, is a mid-sized biotechnology firm dedicated to delivering life-changing medicines. The role is pivotal in translating brand strategy into actionable marketing plans and ensuring the successful implementation of various commercial initiatives. The main day-to-day responsibilities include developing and executing integrated marketing tactics, campaigns, and customer engagement initiatives. This involves leading agency partners and cross-functional stakeholders to create and deploy marketing materials and campaign assets. The role also includes supporting brand planning through customer insights, market intelligence, and performance tracking. Additionally, the Product Manager, SMA will manage congress planning, stakeholder engagement, promotional review processes, and asset deployment across different markets. Budget management, agency spend, and campaign performance reporting are also key aspects of the role. To qualify for this position, candidates must have a Bachelor's Degree, preferably in Marketing, Business, Life Sciences, or a related field. An MBA or Master's Degree is preferred. Fluency in written and spoken English is required, with additional language capabilities being advantageous. The role requires 6-9 years of relevant experience in the pharmaceutical, biotechnology, healthcare, or commercial sectors, with prior pharmaceutical marketing experience being essential. Experience in leading tactical marketing initiatives, managing agencies, and working within Medical, Legal, Regulatory, and Compliance requirements is also necessary. Nice-to-have skills include experience with customer engagement and omnichannel marketing approaches. The role offers the opportunity to work in a dynamic team environment with a commitment to excellence and a pioneering spirit. Biogen fosters an inclusive culture where individual contributions make a significant impact, providing unparalleled opportunities for learning and growth. What the role asks for: - Bachelor's Degree - 6-9 years of relevant pharmaceutical, biotechnology, healthcare, or commercial experience - Prior pharmaceutical marketing experience - Experience leading tactical marketing initiatives and campaign execution - Experience managing agencies and external vendors - Fluency in written and spoken English - Experience working within Medical, Legal, Regulatory, and Compliance requirements - Direct affiliate or in-market commercial experience (preferred) - Ex-US commercial experience (strongly preferred)