Manager, Brand Marketing, Burger King & Popeyes, International

Restaurant Brands International Inc. is a global leader in the quick-service restaurant industry, with a portfolio that includes iconic brands like TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. The company operates over 32,000 restaurants across more than 120 countries and territories, generating nearly $45 billion in annual system-wide sales. The Manager, Brand Marketing, Burger King & Popeyes, International role is focused on driving the growth and success of the Burger King and Popeyes brands in the EMEA, APAC, and Latin American and Caribbean regions. This position involves managing key marketing and communications projects, ensuring that brand initiatives are culturally relevant and effectively executed across international markets. The day-to-day responsibilities of this role include managing projects from brief through development, production, and handover. This involves working closely with regional teams, co-lead markets, franchisees, agencies, and cross-functional teams to develop and implement marketing strategies. The role also includes creating comprehensive marketing toolkits, supporting strategic brand development for priority food platforms, and ensuring that product stories are clear and relevant across different markets. Additionally, the manager will identify opportunities for the brands to integrate into popular culture, turning cultural and consumer insights into compelling brand stories. To excel in this role, candidates must have 5-8 years of experience in marketing, consumer communications, or a similar role within the FMCG/CPG or QSR industry. Strong project management skills are essential, along with experience managing integrated marketing projects from brief through production and market handover. Proficiency in using consumer, cultural, market, and brand-performance insights to shape briefs and inform decisions is also required. Fluency in English is a must, with additional languages being a plus. Candidates must be authorized to work in Switzerland. Nice-to-have skills include a strong passion for creativity, popular culture, social media, and digital channels, with an instinct for spotting culturally relevant opportunities for the brands. Proficiency with MS Office, especially PowerPoint, and an interest in emerging tools, including AI, are also beneficial. The role is based in an office setting with a 5-day in-office work schedule to support collaboration. The team at RBI is committed to growing the brands by leveraging core values, employee and franchisee relationships, and community support. What the role asks for: - 5-8 years of experience in Marketing, Consumer Communication or a similar role within the FMCG/CPG or QSR industry. - Experience in managing integrated marketing projects from briefing to market launch. - Strong project management skills, with the ability to manage multiple priorities and stakeholders. - Experience in collaborating with agencies, regional teams, markets, franchisees and cross-functional teams. - Experience in using consumer, cultural, market and brand performance insights to shape briefings, decision making and improving marketing effectiveness. - Fluently in English. - Work permit for Switzerland.