Assistant Store Manager - Geneva

The position of Assistant Store Manager in Geneva supports the Store Manager in shaping the shop’s strategic direction, defining its vision and planning the roadmap needed to meet sales goals while strengthening the brand’s reputation. Operating within a luxury retail environment, the role contributes to the overall business plan and helps maintain a polished public image. Daily duties involve collaborating on store‑specific tactics that align with broader objectives, analysing sales data and key performance indicators, and executing actions tied to the market calendar and merchandising standards. The assistant monitors competitor activity, builds links with fellow store leaders to enhance business chances, and applies client‑eling techniques to capture feedback and nurture lasting customer relationships. Operationally, the role helps oversee floor activities, enforces corporate policies, keeps the premises orderly and visually appealing, and steps in as the main point of contact when the Store Manager is away. Coaching, training and performance management of staff, especially