[Universal Genève] Senior Social Media Manager (f/m/x)

Universal Genève, a renowned Swiss watchmaking Maison, is seeking a Senior Social Media Manager to lead its social media strategy and presence. The company, celebrated for its rich heritage and timeless elegance, is entering a new chapter with a focus on building a distinctive, contemporary expression across all touchpoints. The role involves translating the Maison's identity into compelling content and fostering meaningful relationships with audiences across various platforms. The main day-to-day responsibilities include owning and implementing the social media strategy, developing editorial calendars, and leading social-first storytelling. The role also involves shaping the Maison's social voice, adapting content for each platform, and identifying cultural and platform trends. Additionally, the Senior Social Media Manager will oversee community management, monitor audience behavior, and establish engagement principles. Performance analysis, coordinating with external partners, and updating social media guidelines are also key tasks. The role requires staying ahead of social platforms, digital culture, and emerging technologies, continuously testing and evolving the Maison's social media approach. To be successful in this role, candidates must have 8+ years of experience in social media, digital communications, or a related field, ideally within luxury or premium consumer brands. Proven experience in developing and implementing social media strategies across multiple platforms is essential. Strong understanding of social platforms, content formats, community management, and audience behavior is required. Excellent project management, stakeholder coordination, and editorial skills are also crucial. Confidence in working with social media analytics and reporting tools is necessary. The role values creativity, adaptability, and a strong sense of ownership and attention to detail. Excellent English communication skills are mandatory, with French or German being a valued asset. Nice-to-have skills include a proactive and culturally curious mindset. The location offers a diverse, inclusive environment with a focus on employee well-being. The company encourages authenticity and provides competitive benefits, including home office options, a referral program, and development opportunities. The team fosters a culture of feedback, ensuring that every voice is heard and valued. What the role asks for: - 8+ years of experience in Social Media, digital communications, Content or a related field, ideally in luxury or premium consumer goods brands - Proven experience in developing and implementing Social-Media strategies across multiple platforms - Strong knowledge of Social-Media platforms, Content formats, Community Management and target group behavior - Excellent project management and stakeholder coordination skills - Strong editorial, storytelling and communication skills - Confident working with Social-Media analysis, reporting and listening tools like Brandwatch, Hootsuite, Sprinklr or equivalent - Excellent English skills, both written and spoken; French or German is a plus