Global Head of Brand Events

On, a rapidly expanding worldwide sportswear label that reaches millions of runners, is looking for a Global Head of Brand Events to steer its community‑building efforts through live experiences, from major sport expos to local retail activations. The position will shape the overall direction of brand‑focused gatherings, ensuring they reflect the company’s mission and resonate with fans across diverse markets. The day‑to‑day agenda includes defining a worldwide strategy for brand‑related happenings and crafting immersive formats that tie into global campaigns and market launches. The role calls for selecting and deploying technologies that lift the quality of events while allowing them to grow, as well as sourcing, negotiating and overseeing collaborations with external partners to boost impact. Responsibilities also cover promoting the full suite of brand experiences across all channels, setting and safeguarding consistent standards, analysing results to refine future activations, and providing guidance to regional teams so they can execute in line with the global playbook. Building a communication plan for every phase of an event and expanding the brand’s fan community are also key tasks, alongside recruiting and leading a high‑performing international team of activation specialists. Candidates must bring more than a decade of experience delivering large‑scale global events that have left a measurable brand imprint, and at least seven years of proven team leadership. Ideal backgrounds include work with a worldwide sportswear, athletic or performance brand, or a creative agency environment where inventive problem‑solving is routine. Deep familiarity with physical, digital and hybrid event formats at scale, strong leadership within complex matrixed organisations, an entrepreneurial mindset, and outstanding communication skills are essential. The role sits within a culture that prizes continuous growth, offering resources for personal development, physical activity and mental health. On promotes a collaborative, supportive atmosphere and upholds an inclusive hiring policy that ensures equal opportunity for all employees.