Senior Manager, SKA Marketing

The North Face EMEA is seeking a Senior Manager, Strategic Key Accounts Marketing to join its Marketing Team in Stabio, Switzerland. The North Face, part of VF Corporation, is the world’s leading exploration brand, creating communities and driving innovative outdoor products. In this senior role you will steer the marketing agenda for the company’s Strategic Key Accounts (SKAs) across the EMEA region, aligning campaigns with brand priorities and commercial goals while collaborating closely with Sales, Product and senior leadership. Your daily work will involve defining and owning the long‑term account‑marketing strategy for SKAs, leading the seasonal go‑to‑market planning process, and ensuring that all account plans are fully integrated into the broader marketing mix. You will direct the use of tactics and channels to boost brand awareness, engagement and conversion, monitor campaign performance and adjust plans as needed, and manage the Strategic Accounts Marketing budget to meet ROI and financial targets. In addition, you will nurture senior relationships with key retail and marketplace partners, act as the primary escalation point, and champion the work of your team within the wider organisation. The position requires a university degree in Marketing or Business and at least six years of marketing experience within the sporting‑goods, outdoor or lifestyle sector. Candidates must have a proven track record of building and delivering marketing plans with major retail, wholesale or marketplace partners, strong commercial acumen, and a solid grasp of the drivers that influence marketing performance. Experience in budget management, delivering measurable results, senior‑level stakeholder influence, and people‑management leadership is essential. Fluency in English is mandatory, while additional European languages are considered an advantage. The role also calls for strong digital and retail marketing knowledge together with excellent planning, organisational and communication abilities. Beyond the core responsibilities, the role offers the chance to work for an iconic lifestyle brand within a multi‑brand, multi‑country organisation that supports career growth. The Stabio site provides an on‑site gym, health‑and‑well‑being initiatives, a 50 % discount on all VF brands, a subsidised canteen and complimentary hot drinks. The company promotes an inclusive, diverse culture and is committed to equal opportunity and accessibility for all employees. What the role asks for: - University degree in Marketing or Business - Minimum 6 years marketing experience in sporting goods/outdoor or lifestyle sector - Proven record delivering marketing plans with major retail, wholesale or marketplace partners - Strong commercial acumen and understanding of marketing performance drivers - Experience managing budgets and achieving measurable ROI - Senior‑level stakeholder management, influencing and team leadership experience - Fluent English; additional European languages a plus (nice‑to‑have) - Strong digital, retail, planning and communication skills