Lucca Switzerland - Demand Generation Manager - Swiss Market (German & French speaking)

Lucca Switzerland is seeking a Demand Generation Manager to bolster its marketing efforts in the Swiss market. The company specializes in HR software, offering solutions that automate administrative processes to save time for HR teams and employees. With over 800 employees and more than 10,000 clients, Lucca operates across multiple European cities, including Geneva, where this role is based. The Demand Generation Manager will focus on creating and executing demand-generation initiatives to drive qualified leads and increase market presence. This involves developing content, ABM (Account-Based Marketing) strategies, and demand-generation programs that align with business priorities and market insights. The role requires close collaboration with the Product Marketing Manager, Marketing Programs Manager, and Sales teams to ensure marketing efforts support outbound priorities and market response. To excel in this role, candidates must have at least five years of full-stack marketing experience, preferably in a B2B environment. A strong understanding of B2B buyer journeys, ICPs (Ideal Customer Profiles), and demand-generation principles is essential. Excellent content and copywriting skills, along with hands-on experience in digital acquisition, content marketing, ABM, SEO, and performance marketing, are crucial. The role also demands a strong analytical mindset to connect marketing activities with business outcomes and the ability to work closely with Sales to translate commercial priorities into marketing actions. Nice-to-have skills include strong project management and stakeholder management abilities, as well as an entrepreneurial and hands-on approach. The role is based in Geneva, Switzerland, offering a partial remote work policy with two days of remote work per week. The team is supportive and collaborative, with a culture that values transparency, autonomy, and high standards. The company offers a dual collective bonus system, an occupational pension plan, and various perks such as lunch cards and discounts. What the role asks for: - 5+ years full stack marketing experience - Bachelor's degree in Marketing, Business, Communications or related field - German C1/C2 - French C2 - English C1 - Strong understanding of B2B buyer journeys, ICPs and demand-generation principles - Excellent content and copywriting skills - Hands-on experience with digital acquisition, content marketing, ABM, SEO and/or performance marketing - Strong analytical mindset - Comfortable working directly with Sales - Strong project management and stakeholder management skills