Digital Acquisition Specialist

Tomplay is a pioneer in the digital music industry, offering interactive sheet music to musicians of all skill levels. The company's mission is to revolutionise how people learn and enjoy playing music by combining technology and creativity. Tomplay's app is used by over 2 million musicians in 157 countries and has partnerships with major instrument manufacturers like Yamaha and Kawai, as well as licensing agreements with numerous publishers. The role of Digital Acquisition Specialist is crucial for driving user acquisition growth through various digital channels. The main responsibilities of the Digital Acquisition Specialist include managing paid advertising campaigns across platforms like Meta, Apple Search Ads, and others. This involves creating and optimising high-quality ad creatives, leveraging cost-efficient solutions, and managing the advertising budget effectively. The role also includes overseeing the localisation of ads into multiple languages and ensuring cultural relevance. Additionally, the specialist will identify, onboard, and manage influencers and content creators to drive user acquisition and revenue growth. Building long-term partnerships with key influencers and communities is also a key part of the job. The specialist will also research keywords and topics to identify growth opportunities and craft SEO-optimized content. They will monitor and analyse performance using tools like Google Search Console, Ahrefs, and Google Analytics, and develop ASO strategies to enhance visibility and conversion on app stores. To excel in this role, candidates must have extensive experience in managing performance-driven ad campaigns, particularly on Meta, Apple Search Ads, and Google Ads. A proven track record in optimising ROAS and running successful acquisition campaigns is essential. The ability to produce and edit ad creatives independently, with a strong attention to detail and brand consistency, is also required. Familiarity with creators, UGC, and AI tools to produce high-quality, cost-efficient creatives is a strong plus. Proficiency in SEO, including keyword research, content strategy, and performance tracking, is necessary. Additionally, candidates must be proficient in analytics tools such as Google Analytics, Google Search Console, Looker, and Ahrefs. Nice-to-have skills include knowledge of additional languages beyond English. The role offers a dynamic and collaborative environment in a fast-growing company, with opportunities for professional growth. The position is remote and full-time, allowing for a flexible work arrangement. The team at Tomplay is dedicated to helping millions of musicians worldwide learn, practice, and perform music better every day. What the role asks for: - Extensive experience in managing performance-driven ad campaigns across Meta, Apple Search Ads, and Google Ads. - Proven track record in ROAS optimization and running successful acquisition and remarketing campaigns. - Ability to play a music instrument and read music notation. - Ability to produce and edit ad creatives and copies (texts, videos and images) independently. - Experience in SEO, including keyword research, content strategy, and performance tracking. - Proficiency in analytics tools such as Google Analytics, Google Search Console, Looker, Ahrefs or similar. - Fluency in English. - Excellent communication skills in English, both written and verbal.