Chief Marketing Officer (m/f/d)

Pawy Fresh Pet Food Sàrl is a Swiss e‑commerce business that delivers fresh, natural meals for dogs and cats. The company is seeking a Chief Marketing Officer (m/f/d) to steer its next growth phase and to build the marketing engine behind one of Switzerland's fastest‑expanding direct‑to‑consumer pet‑food brands. In this senior role you will design and own the overall growth and marketing strategy, turning business goals into scalable acquisition, revenue and brand‑building initiatives. You will create and nurture creator and customer communities such as the "Pawy Fam", optimise the entire funnel from awareness through conversion and retention, and manage performance‑marketing programmes with a focus on reducing CAC, improving ROAS, AOV and lifetime value. Leadership responsibilities include directing the internal marketing team and external partners across creative, content, copywriting, media buying and other growth functions, while collaborating closely with the founders and cross‑functional squads. You will also embed a culture of testing and experimentation, leveraging analytics and AI‑driven tools to refine campaigns and customer journeys, and you will strengthen brand positioning across every touchpoint while establishing repeatable processes, reporting and attribution frameworks. The position requires at least five years of experience at the CMO, VP‑Marketing or comparable senior‑leadership level within high‑growth DTC e‑commerce environments. Candidates must have a proven record of hands‑on leadership, building high‑performing teams, managing agencies and delivering sustainable growth across multiple acquisition channels. Deep expertise in performance marketing, including paid social and search, email, analytics, attribution, AI tools, funnel optimisation and A/B testing, is essential, as is a solid grasp of the full e‑commerce funnel, conversion‑rate optimisation, lifecycle marketing and key metrics such as CAC, LTV and AOV. Experience in shaping consumer brands, driving creative strategy, social‑media and community expansion, implementing AI‑enabled marketing automation, and applying customer‑psychology frameworks (e.g., Eugene Schwartz's stages or the Motive Compass) is also required. The role offers a strategic leadership seat in a rapidly scaling Swiss DTC brand that has posted more than 150 % year‑over‑year growth since 2022. You will have the freedom to build the marketing function from scratch, creating the structures, processes and capabilities needed for long‑term success. The position sits within a fast‑paced, entrepreneurial and purpose‑driven start‑up focused on animal health and wellbeing, surrounded by a pet‑friendly, community‑oriented "Pet Pawrent Team". Interested candidates can reach out to Pauline Rim for further information. What the role asks for: - Minimum 5 years experience as e‑commerce CMO or VP Marketing - Proven hands‑on leadership building high‑performing teams and managing agencies - Expertise in performance marketing, paid social/search, email, analytics, AI tools - Skilled in funnel optimisation, A/B testing, attribution and CRO - Deep knowledge of e‑commerce metrics: CAC, LTV, AOV - Experience creating consumer brands, creative strategy, social media, community growth - Ability to implement AI‑enabled marketing initiatives and automations - Familiarity with customer psychology frameworks (e.g., Schwartz, Motive Compass)