Creative Strategist, Mobile

ElevenLabs is an AI research and product company focused on transforming human-technology interactions. They specialize in creating AI voice models and have expanded into three main platforms: ElevenAgents, ElevenCreative, and ElevenAPI. The company serves millions of users and thousands of businesses, including large enterprises like Deutsche Telekom and Meta. ElevenLabs is backed by prominent investors and has raised significant funding. The Creative Strategist, Mobile role involves leading creative marketing campaigns and experiments for ElevenReader, the company's consumer audio app. The main responsibilities include designing creative systems, concepts, and templates, as well as developing a structured creative roadmap. The role also involves creating visually stunning ad campaigns, directing agency partners, and launching creative testing programs across various platforms like Meta, Google, YouTube, and Reddit. Additionally, the role requires analyzing performance data to identify winning creative patterns and continuously improving the creative production pipeline through AI automation. To qualify for this role, candidates must have at least 5 years of experience in performance creative, art direction, growth marketing, creative strategy, or design at a high-growth consumer product or technology company. Proficiency in generative AI for image and video creation, particularly with tools like ElevenCreative, is essential. Experience with major paid acquisition platforms such as Meta, Google, TikTok, and YouTube is also required. Additionally, candidates must be proficient in creative performance analytics tools like Motion and have a strong understanding of creative experimentation and data-driven optimization. Expertise in Figma, CapCut, Adobe Suite, and modern AI creative tools is necessary. Nice-to-have skills include a strong understanding of creative experimentation, performance marketing, A/B testing, and data-driven optimization. The role offers a dynamic and innovative work environment with opportunities for professional growth and development. The company prioritizes talent over location, providing a global team structure. Benefits include an annual discretionary stipend for professional development, social travel, and an annual company offsite in various locations. What the role asks for: - 5+ years of experience in performance creative, art direction, growth marketing, creative strategy, or design at a high-growth consumer product or technology company - Deep expertise with generative AI for image and video creation, with a strong understanding of how to build repeatable creative workflows with tools like ElevenCreative - Experience creating high-performing ads across Meta, Google, TikTok, YouTube, or other major paid acquisition platforms - Experience with creative performance analytics tools like Motion - Expert proficiency in Figma, CapCut, Adobe Suite and modern AI creative tools and generative media platforms