Senior Lead - Copy

At On, the Creative Studio drives the brand’s storytelling, turning athlete achievements, community passions and product innovation into compelling narratives that resonate worldwide. As Senior Lead – Copy, you will sit at the centre of this effort, partnering with Creative Directors, Art Directors and the Head of Creative – Running to shape the voice of the brand across every medium. Your daily work will involve co‑creating concepts with the Art Director and turning briefs—big and small—into bold, cross‑channel campaigns. You will present ideas clearly, develop scripts, manifestos, out‑of‑home pieces and 360‑degree experiences, and oversee their production through to launch while keeping to ambitious deadlines. You will safeguard and evolve On’s fearless tone, guide multiple high‑priority projects at once, and make independent creative decisions in a fast‑moving environment. Leadership is also key: you will inspire the Run‑category team, champion the brand’s spirit and contribute to internal culture and events. The role demands a seasoned copywriter with more than six years of experience crafting global advertising or marketing campaigns, whether on the brand side or within an agency. A strong portfolio that showcases film scripts, manifestos, out‑of‑home work and disruptive activations is essential. You must possess a deep grasp of worldwide digital user journeys and know how to use each touchpoint to drive meaningful action. The ability to question the status quo, navigate complex stakeholder landscapes and deliver commercial outcomes is required, as is comfort in leading high‑impact initiatives that shape the business and brand direction. Proven leadership skills—identifying root causes, solving problems and motivating teams—are also mandatory, together with a genuine passion for, and experience in, culture, fashion and performance sports. On’s Brand Studio is an award‑winning internal team that aims to out‑perform leading external agencies. The environment is built around growth, offering tools for holistic development, physical and mental well‑being resources, and a supportive, team‑oriented atmosphere. The company promotes an inclusive culture where decisions about hiring, promotion and retention are free from discrimination, and it encourages employees to stay active, learn, explore and innovate. What the role asks for: - 6+ years copywriting experience on global campaigns (brand or agency) - Portfolio includes film scripts, manifestos, OOH, disruptive activations - Deep understanding of global digital user journeys - Ability to leverage touchpoints for meaningful action - Proven record challenging status quo and handling complex stakeholders - Experience leading high‑impact initiatives influencing brand trajectory - Demonstrated leadership inspiring teams and solving root‑cause issues - Passion and experience in culture, fashion, and performance sports