Trade Marketing & VM Director Wholesale

The Trade Marketing & VM Director Wholesale role at Guess shapes the EMEA trade‑marketing agenda for the wholesale channel, ensuring that brand positioning and commercial goals match the specific needs of each market. As a senior leader, you will act as the strategic link between Sales, Marketing, Merchandising and external partners, safeguarding a consistent brand experience across all wholesale partners. Your daily work will involve turning brand and business targets into concrete trade‑marketing plans, steering seasonal campaigns, product launches and commercial initiatives. You will direct the visual‑merchandising approach for wholesale accounts, create and monitor KPIs such as sell‑out, ROI and brand visibility, and collaborate closely with Sales to craft compelling selling stories and tools. Responsibilities also include overseeing the production and timely delivery of POP materials, managing budgets and forecasts, coordinating with agencies and vendors, and ensuring regional alignment and best‑practice sharing. You will guide the trade‑marketing and visual‑merchandising team, develop partner guidelines, analyse market trends and competitor activity, supervise stock and logistics of marketing assets, and maintain digital platforms that support wholesale content. The position requires eight to ten years of experience in trade or retail marketing, preferably within fashion or lifestyle brands, and a proven record of leading teams and cross‑functional projects. A deep understanding of wholesale dynamics, visual merchandising and brand positioning is essential, as are strong communication, stakeholder‑management and analytical abilities. Fluency in English is mandatory; additional languages are advantageous, and advanced Microsoft Office skills are expected, with digital‑platform experience considered a plus. A multilingual, international environment complements Guess’s focus on health programs, sustainability projects and social activities through Guess Fun. Employees benefit from training pathways, product discounts and a people‑first culture that emphasizes well‑being and career growth within a progressive global company.