Marketing Specialist - Law firm (m/f/d)

The role of Marketing Specialist at a law firm involves leading the firm's marketing, communications, and public relations strategy. The company is a law firm aiming to strengthen its brand positioning, reputation, and market visibility. The specialist will work closely with lawyers and partners to enhance their profiles and support business development efforts. The main day-to-day responsibilities include developing and executing the firm's long-term brand positioning and marketing strategy. This involves supporting partners and lawyers in enhancing their client communication, personal branding, and business development efforts. The role also includes managing corporate communications activities, such as press releases, events, and media relations. Additionally, the specialist will oversee legal directory submissions and rankings, coordinate the firm's digital presence, and develop marketing and thought leadership content. To qualify for this role, candidates must have a Bachelor's or Master's degree in Marketing, Communications, Public Relations, or a related field. Significant experience in a similar position is required, along with proven experience in corporate communications, brand management, and public relations. A strong understanding of business development and personal branding strategies for senior professionals is essential. Experience managing legal rankings and industry directories is highly desirable. Nice-to-have skills include solid knowledge of digital marketing, SEO, social media, and content development. Excellent written and verbal communication skills in English are mandatory, with French being an asset. The ability to work with senior stakeholders and influence without direct authority is crucial. Strong project management, organizational, and interpersonal skills are also required. The role is based in Geneva, with the possibility of working 80 to 100% onsite. The firm offers a permanent contract with a salary range of CHF80,000 - CHF95,000 per year. What the role asks for: - Bachelor's or Master's degree in Marketing, Communications, Public Relations, or a related field. - Significant experience in a similar position. - Proven experience in corporate communications, brand management, and public relations. - Strong understanding of business development and personal branding strategies for senior professionals. - Experience managing legal rankings and industry directories (desirable). - Excellent written and verbal communication skills in English. - French language skills (asset). - Ability to work with senior stakeholders and influence without direct authority. - Strong project management, organizational, and interpersonal skills.