Senior Marketing Manager

The Senior Marketing Manager role at Ticketmaster is focused on driving the local marketing strategy in Switzerland. Ticketmaster, part of Live Nation Entertainment, is a global leader in live entertainment, specializing in ticketing and event management. The company aims to connect people worldwide with the live events they love, leveraging its extensive market presence and enterprise tools. The main responsibilities of the Senior Marketing Manager include managing the local marketing budget, aligning with commercial and B2B outcomes, and localizing international brand campaigns to fit the Swiss market. The role involves strategizing and creating campaigns for local events to meet ticket sales targets, managing relationships with Live Nation presale partners, and acting as a key link between marketing and sales. Additionally, the manager will monitor the Swiss market, build relationships with local promoters and venues, and represent Ticketmaster at industry events. Reporting on KPIs and supporting the sales team in client pitches are also key tasks. To excel in this role, candidates must have at least five years of marketing experience, with a focus on brand, event, or B2B marketing. Strong knowledge of the Swiss event, sports, and music landscape is essential, along with experience in both B2B and B2C marketing. Proficiency in English, Swiss German, and French is required, with additional languages being a plus. The role demands a proven track record of leading successful campaigns and delivering against marketing KPIs, as well as the ability to represent the brand externally with strong stakeholder management skills. Nice-to-have skills include a willingness to travel regularly within Switzerland and to Germany/Austria. The role offers a dynamic and fast-paced environment, with a team culture that values creativity, innovation, and a hands-on approach. The company emphasizes reliability, teamwork, integrity, and belonging, fostering an inclusive environment where all employees can thrive. What the role asks for: - 5+ years of experience in Marketing, ideally with a focus on Brand, Event or B2B Marketing - Strong knowledge of the Swiss event, sport and music landscape - Experience in B2B- and B2C-Marketing - Experience in the planning and execution of events, ideally in the areas of entertainment, live or sport - Representation of a company externally, with strong stakeholder and relationship management skills - Professional language skills in English, Swiss German and French - Willingness to travel regularly within Switzerland as well as to Germany/Austria (HQ)