Consumer Communications Director

The Consumer Communications Director role at Explora Journeys involves leading the brand's communication strategy. Explora Journeys is a luxury travel brand based in Geneva, Switzerland, known for its unique approach to cruise experiences. The company leverages the maritime expertise of its parent company, MSC Group, to create a new category of luxury travel. The main responsibilities include setting the brand's editorial standards, ensuring clear and engaging messaging across all channels. This involves creating and overseeing high-quality content, including brand stories and destination narratives. The role also includes managing the onboard marketing team, ensuring all communications enhance the guest experience and drive revenue. Additionally, the director will oversee a network of external copywriters, ensuring consistent quality and efficiency. The use of Gen-AI tools to amplify creative output is also a key part of the role. To qualify, candidates must have a Bachelor's or Master's degree in journalism, communications, English, media, or a related field. They need 10+ years of experience in editorial, copywriting, journalism, communications, or brand storytelling, with a focus on travel, cruise, luxury, or destination content. Native English speakers are required, with a strong preference for native British English speakers. Nice-to-have skills include a strong portfolio demonstrating sophisticated, persuasive, and brand-sensitive copy. The role is based in Geneva, Switzerland, offering a dynamic and fast-paced environment within a start-up culture. What the role asks for: - Bachelor's or Master's degree in journalism, communications, English, media or a related field - 10+ years of editorial, copywriting, journalism, communications or brand storytelling experience - Native English speaker - Native British English speaker, strongly preferred