Founding Growth Marketer

Base360.ai is a startup building an AI-powered operating system for short-term rental businesses. The company aims to streamline operations, increase revenue, and scale portfolios for property managers. The Founding Growth Marketer role is crucial for reaching short-term rental operators and property management companies, converting their interest into demo bookings, qualified leads, and customers. The main day-to-day responsibilities involve owning a growth channel end-to-end or managing multiple channels. This includes setting strategies, launching campaigns, and taking responsibility for results. The role requires generating qualified leads, driving demo bookings, and building campaigns through various channels such as paid ads, SEO, outbound marketing, referrals, and industry partnerships. Understanding customer needs and running fast experiments to optimize performance is also key. To excel in this role, candidates must have a strong analytical mindset and be comfortable with data and attribution. They should be fast learners, resourceful, and self-directed, with a hunger to excel in growth marketing. Proficiency in using modern tools to test ideas, automate repetitive work, and move faster is essential. Experience with AI tools and a commercial focus on qualified demand and customers is crucial. Nice-to-have skills include hands-on experience with paid ads, SEO, outbound, content, lifecycle marketing, or partnerships. Experience in B2B SaaS, short-term rentals, hospitality technology, or marketing to property managers is also beneficial. The role offers a competitive salary, performance-based incentives, and the opportunity to work directly with the founder, shaping the product's market strategy from day one. What the role asks for: - Fast learner. - AI-savvy. - Resourceful and self-directed. - Analytical. - Comfortable with data, attribution, and turning insight into action. - Care about commercial results.