Key Account Manager - Defense (m/f/x)

The Key Account Manager, Defense will join Liebherr Machines Bulle SA, a family‑owned business that designs and supplies defence‑related equipment. In this position you act as the main liaison for designated key‑account customers, building long‑term partnerships and representing the company across all relevant business areas. Your daily work involves getting to know each customer's organisation, processes and needs, spotting opportunities to grow the share of wallet, and keeping an eye on market trends, competitor activity and regulatory changes. You will devise and keep up‑to‑date key‑account strategies and action plans, organise and lead customer reviews and strategic meetings, and steer commercial activities such as negotiations, bid preparation and proposal follow‑up. Close cooperation with senior management, product sales teams and other internal stakeholders ensures that customer requirements are matched with the company's capabilities while monitoring revenue and profitability targets. The role requires a university degree in a business or technical discipline (or an equivalent qualification backed by relevant experience), several years of experience in a comparable position, and a proven record of managing strategic customer relationships. You must possess an in‑depth understanding of the defence and military‑equipment market as well as solid knowledge of the sector's regulatory, security and compliance rules. A strong security mindset, the ability to assess risks and handle escalation, and fluency in both English and German are essential. The position offers a dynamic environment within a family‑friendly company. The workplace is set in Bulle, surrounded by the natural beauty of the Gruyère region, and the job comes with flexible working hours, home‑office options, a company restaurant and training opportunities. French language skills are regarded as an additional asset. What the role asks for: - University degree in business/technical field and several years experience - Proven track record in managing strategic customer relationships - In‑depth understanding of defence and military equipment market - Solid understanding of defence regulatory, security and compliance requirements - Strong security mindset with risk assessment and escalation - Fluency in English - Fluency in German - French language skills (asset), nice‑to‑have