Digital Analytics Consultant - Geneva (H/F)

The role of Digital Analytics Consultant at fifty-five in Geneva involves working on data-driven projects for various clients across multiple industries. The company specializes in transforming brands through data and AI, offering a range of services including strategy consulting, cloud services, media consulting, and customer experience. fifty-five is part of The Brandtech Group and operates globally from offices in multiple cities. The main day-to-day responsibilities include delivering projects related to monitoring digital activity, optimizing onsite conversion, and enhancing online media buying. The consultant will analyze data, structure relevant information, and ensure the quality of all deliverables. They will also develop expertise in conversion and online media-buy topics, and collaborate with various teams to meet client needs. Occasional travel within Switzerland or abroad, including Paris, may be required. To qualify for this role, candidates must have a Master's degree in business, engineering, or an equivalent diploma. Experience in digital marketing, consulting firms, marketing or business intelligence software, or media agencies is essential. Proficiency in working with web analytics tools and knowledge of main online acquisition channels such as SEO, SEM, and programmatic advertising are also required. Fluency in French and English, along with strong analytical and communication skills, is mandatory. Nice-to-have skills include a good understanding of business and market trends, strong client-facing abilities, and a good team spirit. The role offers the opportunity to work in a dynamic environment with a strong focus on employee well-being, as evidenced by fifty-five's inclusion in the Best Workplaces France ranking in 2018. The team in Geneva works closely with other teams based in Paris, providing a collaborative and supportive work environment. What the role asks for: - A Master's degree in business, engineering, or equivalent diploma. - Experience in digital marketing, consulting firms, marketing or business intelligence software, or media agencies. - Working with web analytics tools. - Knowledge of the main online acquisition channels: SEO, SEM and bid management, display and programmatic, affiliates, email and social media. - Fluency in French and English. - Strong analytical skills and knowledge of analysis, statistical software and data visualization tools. - Good business and market understanding.