Marketing Manager CV: Example and Template
A complete two-page example, with what Swiss employers look for first in a marketing manager: the federal certificate, budget ownership, and results expressed as numbers.
Currently 345 open Marketing Manager positions in Switzerland, across 15 cantons, 66 of them from the last 7 days. Agoda advertises the most.
CV example — two-page template
This template is editable straight away — or upload your existing CV and it is carried into this layout automatically.
Check your CV against real Swiss job adverts
The check compares your CV with what Swiss adverts actually ask for — structure, language level, missing evidence.
Check my CVWhat qualification do Swiss employers expect from a marketing manager?
The federal certificate in marketing is the baseline, and a CAS or the federal diploma is what moves you into management roles.
Put it in the top half of page one with the awarding institution and year. "CAS Digital Marketing HWZ, 2021" is checkable; "digital marketing training" is not.
Swiss employers weight the federal vocational route as highly as a university degree here. If you hold both, list both.
With a foreign degree, state the recognition status — employers expect the question and would rather see it answered.
What belongs in the experience section?
Show budget, scope and result. Marketing CVs fail on this more than any other profession, because activities are easy to list and outcomes are not.
"Managed social media channels" says nothing. "Owns a CHF 1.2 million annual budget, cost per lead reduced 42%" says everything about your level.
Switzerland is multilingual and most roles need it. If you have run French or Italian campaigns as adapted creative rather than translation, say so explicitly — it is a genuine differentiator.
Name the stack. HubSpot, Salesforce and GA4 are screened for directly, and "marketing automation tools" reads as none of them.
How long should the CV be, and is a photo expected?
Two pages; one is enough below five years of experience. A photo is conventional in Switzerland and is not held against you.
Older roles belong in a single line. Depth goes to the last two positions, where employers actually look.
A professional photo is a Swiss convention, unlike the UK where it can count against you.
Leave out religion, marital status and number of children.
Where Marketing Manager are hired in Switzerland
How the 345 open positions are spread across the cantons.
Figures as a table
| Canton | postings |
|---|---|
| Zürich | 13 |
| Genf | 6 |
| Bern | 5 |
| Basel-Stadt | 4 |
| Zug | 2 |
| Solothurn | 2 |
| Freiburg | 2 |
| St. Gallen | 2 |
Which languages the postings require
Of 265 postings that state a language — in brackets, those requiring professional level.
Figures as a table
| Language | postings |
|---|---|
| English | 187 (172) |
| German | 155 (133) |
| French | 54 (49) |
| Italian | 4 (3) |
Who hires Marketing Manager in Switzerland
Employers with the most open positions. Staffing agencies are excluded.
Figures as a table
| Employer | postings |
|---|---|
| Agoda | 13 |
| Spataro Media GmbH | 9 |
| Vontobel | 8 |
| Tavrion Dynamics | 8 |
| Elemental Insights | 7 |
| Coop | 6 |
Full-time or part-time?
How the positions are advertised.
Figures as a table
| Workload | postings |
|---|---|
| Vollzeit / plein temps | 190 |
| Teilzeit / partiel | 8 |
| Temporär | 5 |
The CV in full
To read through and reuse.
Nadine Brunner
Marketing Manager | Marketing Specialist with Federal Certificate, CAS Digital Marketing HWZ
Marketing manager with eight years across Swiss retail and B2B services, four of them owning a CHF 1.2 million annual budget. Marketing Specialist with Federal Certificate and a CAS in Digital Marketing. Runs campaigns in three national languages and reports on contribution, not impressions.
What sets me apart
Budget ownership: Plans and defends a CHF 1.2 million budget, reporting on contribution margin rather than reach.
Multilingual campaigns: Runs German, French and Italian campaigns as adapted versions, not translations — a Swiss requirement most CVs skip.
Agency management: Briefs and steers three agencies, with performance reviewed quarterly against agreed KPIs.
Measurement discipline: Attribution set up so campaigns are judged on pipeline and revenue, not on clicks.
Key achievements
Cost per lead reduced 42%. Reallocated spend from display to search and retargeting after a channel-level contribution analysis, over nine months.
French-speaking market share grown from 11% to 19%. Built Suisse romande campaigns as adapted creative rather than translated German, over two years.
Marketing-sourced pipeline up CHF 2.4m. Introduced lead scoring with sales and reworked the nurture flow.
Experience
Marketing Manager — B2B services company, Bern, 2021 – present
180 employees, DACH and Suisse romande
- Owns a CHF 1.2 million annual marketing budget
- Reduced cost per lead by 42% in nine months
- Grew French-speaking market share from 11% to 19%
- Leads a team of three plus three agencies
Marketing Specialist — Retail group, Zurich, 2018 – 2021
Retail chain, 40 branches
- Ran national campaigns in German and French
- Managed the CHF 400,000 digital budget
- Introduced campaign-level reporting to management
Marketing Assistant — Agency, Bern, 2016 – 2018
First role after the federal certificate
- Supported campaign production for four client accounts
- Maintained reporting dashboards
Education
CAS Digital Marketing, Digital marketing — HWZ Zurich · 2021
Federal Certificate, Marketing Specialist (2018) · Google Ads certification, renewed annually · CAS Digital Marketing HWZ (2021)
Common questions
- What language should I write my CV in as a Marketing Manager?
- 48% of adverts are in English, 42% in German. In this occupation two versions earn their keep.
- Where in Switzerland are Marketing Manager most in demand?
- Spread out, Zurich first at 4%, then Geneva and Bern. Across a language border, apply with the matching version.
- What language level do Marketing Manager adverts ask for?
- English in 71% of adverts that state a requirement, 92% of them at professional level. "Good knowledge" will not do — give A2 to C2.
- Are Marketing Manager roles offered full or part time?
- 96% full time, only 4% part time. If you need part time, say so early rather than leaving it open.
- Who hires Marketing Manager in Switzerland?
- Currently Agoda, Spataro Media GmbH, Vontobel, among others. Their adverts are the best word list for your own CV.